Turn Your Customers into Your Best Marketing Channel

Reward loyal customers for sharing your brand with friends. Referral campaigns help cannabis brands grow organically by incentivizing existing customers to introduce new consumers through simple, trackable referral programs.

Why Brands Choose Referral Campaigns

People trust recommendations from friends more than traditional advertising. Referral campaigns reward both the advocate and the new customer, creating a win-win experience that increases brand awareness and customer acquisition.

Best For
Ideal Use Cases

Rewards Options

How MJ Points Works for Consumers

Customers discover your promotion, register and earn rewards.

Join ->>

Consumer joins MJ Points under your brand campaign.

Referr ->>

Receives a referral link or a code to invite a friend.

Friend ->>

Friend registers and purchases a product.

Verified ->>

The purchase is verified, both get points, or coupons.

Brand Dashboard

Brands monitor referrals, conversions, performance.

Key Benefits

✓ Acquire new customers at a lower cost

✓ Reward loyal brand advocates

✓ Increase app registrations

✓ Grow first-party consumer data

✓ Encourage repeat purchases

✓ Track referral performance in real time

Ready to Launch?

Grow Through Word-of-Mouth

The most trusted recommendation comes from an existing customer. MJ Points makes it easy to turn satisfied consumers into passionate brand advocates who help grow your business.

Why MJ Points?

No POS Integration Required

Launch campaigns quickly without changing existing dispensary systems.

Works Across All Participating Dispensaries

Consumers can participate wherever eligible products are sold.

Real-Time Analytics

Track campaign performance, participation, and redemption.

Fraud Protection

Receipt validation and unique product code verification help protect campaign budgets.

Related Campaigns

Frequently Asked Questions

Your questions answered

Common questions

How long does a pilot take?

Most pilot campaigns can be launched within 2–4 weeks, depending on campaign complexity, branding requirements, and reward configuration. Our team guides you through planning, setup, testing, and launch to ensure a smooth rollout.

What types of rewards are supported?

MJ Points supports a variety of digital rewards, including:

Cash rebates
Digital gift cards
Loyalty points
Digital coupons
Sweepstakes entries
Exclusive promotional offers

Reward options can be tailored to your campaign objectives and target audience.

Do consumers need to download an app?

No. Consumers can participate through a mobile-friendly web experience by scanning a QR code, visiting a campaign landing page, or entering a product code. For brands that want an enhanced experience, rewards and offers can also be delivered through the MJ Points mobile app and Apple Wallet or Google Wallet.

How are purchases validated?

We offer multiple validation methods to fit your campaign requirements, including:

Receipt upload with OCR technology
Manual receipt review<br>
Unique or shared product codes
QR code registration
Supported POS integrations

You can choose one or combine multiple validation methods for the same campaign.

Can multiple products be included?

Yes. A single campaign can include one product, an entire product line, or multiple participating brands. Campaign rules can be configured by SKU, product category, promotion period, or other eligibility criteria.

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What happens after the pilot?

After the pilot, you’ll receive a comprehensive performance report with campaign metrics, customer insights, and recommendations. If the pilot meets your goals, we’ll help you expand into a full-scale program with additional campaigns, products, retail partners, and advanced customer engagement tools.