Transform Product Package into a Digital Marketing Channel

Connect consumers directly to your brand by placing QR codes on product packaging. Instantly deliver rewards, educational content, exclusive promotions, loyalty enrollment, and product authentication with a simple scan.

Why Brands Choose QR Packaging Activation

Your product packaging is one of your most valuable marketing assets. Instead of ending the customer journey at purchase, QR Packaging Activation turns every package into an opportunity to educate, engage, reward, and build lasting customer relationships.

Best For
Ideal Use Cases

Rewards Options

How MJ Points Works for Consumers

Customers discover your promotion, register and earn rewards.

Purchase ->>

Buy a participating product or shop at the specific store.

Register ->>

Scan a QR code. send SMS, or click a campaign link.

Validate ->>

Upload a receipt or enter a product code

Earn Rewards ->>

Receive points, rebates, coupons or gift cards.

Come Back Again

Customers returns, increasing sales and brand loyalty.

Key Benefits

✓ Engage consumers after purchase

✓ Capture first-party consumer data

✓ Increase repeat purchases

✓ Deliver personalized experiences

✓ Support product education

✓ Measure packaging engagement

Continue the Customer Journey After the Sale

The customer experience shouldn’t end at checkout. QR Packaging Activation keeps consumers engaged long after they leave the dispensary, creating more opportunities for education, loyalty, repeat purchases, and meaningful brand interactions.

Ready to Activate Your Product Packaging?

Turn every package into an interactive marketing experience that builds loyalty and drives measurable engagement

Why MJ Points?

No POS Integration Required

Launch campaigns quickly without changing existing dispensary systems.

Works Across All Participating Dispensaries

Consumers can participate wherever eligible products are sold.

Real-Time Analytics

Track campaign performance, participation, and redemption.

Fraud Protection

Receipt validation and unique product code verification help protect campaign budgets.

Related Campaigns

Frequently Asked Questions

Your questions answered

Common questions

How long does a pilot take?

Most pilot campaigns can be launched within 2–4 weeks, depending on campaign complexity, branding requirements, and reward configuration. Our team guides you through planning, setup, testing, and launch to ensure a smooth rollout.

What types of rewards are supported?

MJ Points supports a variety of digital rewards, including:

Cash rebates
Digital gift cards
Loyalty points
Digital coupons
Sweepstakes entries
Exclusive promotional offers

Reward options can be tailored to your campaign objectives and target audience.

Do consumers need to download an app?

No. Consumers can participate through a mobile-friendly web experience by scanning a QR code, visiting a campaign landing page, or entering a product code. For brands that want an enhanced experience, rewards and offers can also be delivered through the MJ Points mobile app and Apple Wallet or Google Wallet.

How are purchases validated?

We offer multiple validation methods to fit your campaign requirements, including:

Receipt upload with OCR technology
Manual receipt review<br>
Unique or shared product codes
QR code registration
Supported POS integrations

You can choose one or combine multiple validation methods for the same campaign.

Can multiple products be included?

Yes. A single campaign can include one product, an entire product line, or multiple participating brands. Campaign rules can be configured by SKU, product category, promotion period, or other eligibility criteria.

Toggle Content

What happens after the pilot?

After the pilot, you’ll receive a comprehensive performance report with campaign metrics, customer insights, and recommendations. If the pilot meets your goals, we’ll help you expand into a full-scale program with additional campaigns, products, retail partners, and advanced customer engagement tools.