Turn First-Time Buyers into Loyal Customers

Encourage consumers to try your products for the first time by rewarding verified purchases with points, dispensary reward vouchers, digital coupons, gift cards, or sweepstakes entries.

Why Brands Choose Product Trial Campaigns

Getting consumers to purchase a product for the first time is often the biggest challenge. MJ Points helps brands motivate trial through rewards while capturing valuable first-party consumer data that can be used to drive future engagement.

Best For
Ideal Use Cases

Rewards Options

How MJ Points Works for Consumers

Customers discover your promotion, register and earn rewards.

Discover ->>

Consumer discovers a participating product through in-store marketing, social media

Purchase ->>

Consumer purchases the product for the first time. Details for registration are provided at the store.

Validate ->>

Purchase is verified using a receipt upload or product code according to registration settings.

Rewards ->>

Consumer receives points, reward vouchers, coupons, or sweepstakes entries upon receipt or code validation.

Come Back Again

Follow-up offers encourage additional purchases and long-term loyalty to the Brand and product.

Key Benefits

✓ Increase first-time product purchases

✓ Lower the barrier to trial

✓ Capture first-party consumer data

✓ Convert trial into repeat purchases

✓ Measure trial-to-repeat conversion

✓ Optimize campaign performance with real-time analytics

Ready to Launch?

Turn Curiosity into Loyalty!

Every first purchase is an opportunity to create a long-term customer. MJ Points helps brands convert curiosity into loyalty through rewarding experiences and personalized follow-up campaigns.

Why MJ Points?

No POS Integration Required

Launch campaigns quickly without changing existing dispensary systems.

Works Across All Participating Dispensaries

Consumers can participate wherever eligible products are sold.

Real-Time Analytics

Track campaign performance, participation, and redemption.

Fraud Protection

Receipt validation and unique product code verification help protect campaign budgets.

Related Campaigns

Frequently Asked Questions

Your questions answered

Common questions

How long does a pilot take?

Most pilot campaigns can be launched within 2–4 weeks, depending on campaign complexity, branding requirements, and reward configuration. Our team guides you through planning, setup, testing, and launch to ensure a smooth rollout.

What types of rewards are supported?

MJ Points supports a variety of digital rewards, including:

Cash rebates
Digital gift cards
Loyalty points
Digital coupons
Sweepstakes entries
Exclusive promotional offers

Reward options can be tailored to your campaign objectives and target audience.

Do consumers need to download an app?

No. Consumers can participate through a mobile-friendly web experience by scanning a QR code, visiting a campaign landing page, or entering a product code. For brands that want an enhanced experience, rewards and offers can also be delivered through the MJ Points mobile app and Apple Wallet or Google Wallet.

How are purchases validated?

We offer multiple validation methods to fit your campaign requirements, including:

Receipt upload with OCR technology
Manual receipt review<br>
Unique or shared product codes
QR code registration
Supported POS integrations

You can choose one or combine multiple validation methods for the same campaign.

Can multiple products be included?

Yes. A single campaign can include one product, an entire product line, or multiple participating brands. Campaign rules can be configured by SKU, product category, promotion period, or other eligibility criteria.

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What happens after the pilot?

After the pilot, you’ll receive a comprehensive performance report with campaign metrics, customer insights, and recommendations. If the pilot meets your goals, we’ll help you expand into a full-scale program with additional campaigns, products, retail partners, and advanced customer engagement tools.